CenterPoint Comments on How Green Facilities Can Help Brands Satisfy Millennials’ Demands
Posted By Staff Writers On December 3, 2014 @ 12:00 pm
Millennials, more than any other generation before them, are all aboard the sustainability bandwagon. In fact, a report by Walden University found that the majority of adults (81%) would prefer to purchase products or services from companies that demonstrate environmental responsibility.
In a contributed byline for Industry Today, John Lass, Vice President, Development of CenterPoint, discusses sustainable industrial real estate and explains why focusing on sustainability efforts may be the key to capturing the Millennial audience.
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